Amazon has been striking deals with content networks to strengthen it’s new online streaming video product, Amazon Prime, to take on Netflix, toe to toe. One of Amazon’s biggest problems in forming this new service is content–it just needs a ton more. As Netflix stated in a recent letter: “So far, we haven’t detected an impact on our business from Amazon Prime.”

The deal with CBS will help the eCommerce company load it’s Prime product with a treasure-trove of off-air TV shows. More recently, the company struck a deal with NBC that would give it nonexclusive rights to Universal Pictures’ movie library.

As Amazon, plans to also take on Apple’s iPad with it’s own tablet, it will need the content network to strengthen the appeal of their new device with consumers.